This page answers the questions HVAC owners ask most before starting a photo programme with us. The short answers are in the question list; the sections below explain the thinking behind them. If your question is not here, call, text or email and you will get a direct answer from Ali Sedighi.
HVAC.Photos is a digital marketing service for heating and cooling companies. We don't install, repair or service any equipment.
Frequently asked questions
What exactly does HVAC.Photos do?
We design the routine your crews use to photograph real jobs, set up permission and privacy rules, then select, edit, caption and publish your strongest work on your website and Google Business Profile. We are a marketing service, not an HVAC contractor.
Do you come to our jobs to take photos?
No. Your technicians take the photos, or a local photographer you hire for team and fleet shots. That keeps every image a real job of yours and avoids strangers in customers' homes.
How much does it cost?
Photo work is delivered inside the HVAC.Agency plans: Starter $2,998, Growth $4,498 and Elite $8,998 per month. Websites start at $3,500 one-time. Prices are in Canadian dollars, plus your province's GST or HST.
Is there a contract or minimum term?
There is no lock-in, and plans start with a 7-day free trial with no credit card. Ask us to put the notice terms in writing before you begin.
How long before we see photos online?
Usually within the first month. The capture routine starts in week one, and the first curated sets can go to your Google profile once a few consented jobs are photographed.
We tried an agency before and they used stock photos. Why would this be different?
Because our whole approach rules stock out. We don't present stock, generated or borrowed images as your work, and every published photo traces back to a job number and a recorded yes. You can check that yourself in the shared folder.
Who owns the photos and accounts?
You do. Photos, gallery pages, your Google Business Profile, the website and the guides we write all stay yours. We work in your accounts with access you grant, and you can remove that access at any time.
Do our technicians need special cameras?
No. A recent phone is enough. Good light, a clean frame and taking the before and after from the same spot matter far more than the camera.
What if a homeowner refuses photos?
Then no marketing photos are taken, the no is recorded, and the technician carries on. A polite question with an easy no is what makes the yes meaningful.
Is this legal advice on privacy?
No. We summarise public guidance from the Office of the Privacy Commissioner of Canada and build a practical routine. For your exact obligations, especially in BC, Alberta or Quebec, ask a privacy lawyer.
Can you promise more leads or higher rankings?
No, and be wary of anyone who does. We report capture rates, published photos, profile activity and gallery-page contacts each month, and we say plainly what we cannot attribute.
How do you report?
Monthly on Starter, weekly on Growth and with a real-time dashboard on Elite, as the HVAC.Agency plans describe. Reports show photos captured, approved and published, and the profile and website numbers you can verify yourself.
Do you work in French?
For Quebec customers, captions, alt text and consent wording should be in French. Tell us early, so we can plan French deliverables into the scope.
Do you work with commercial HVAC companies?
Yes, with extra care. Commercial clients often have their own photo policies or forbid photos entirely, so the routine starts by checking the site's rules before any camera comes out.
About the work itself
The core of our work is a routine, not a photo shoot. Technicians follow a short shot list, ask permission first, keep personal details out of frame and file photos by date, city, job type and job number. Each week we select the strongest sets, edit them lightly, write captions and publish them.
The routine is described in detail on the job-site photo system page, and the frames themselves are in our shot list guide. If you want to know what we would publish first, the answer is almost always your Google profile, because it is visible to buyers immediately and needs only a few strong photos a week.
About consent and privacy
Every published photo must trace back to a recorded yes from the homeowner. That is non-negotiable for us, and it protects you as much as your customers.
Three things catch companies out most often:
- photos with location data still embedded, which can reveal a customer's address
- reflections in mirrors, appliances and glass doors that show people or rooms
- permission buried in service agreement fine print rather than asked at the door
Our consent guide covers all three, with template wording for technicians.
About price, contracts and ownership
Photo work is part of the HVAC.Agency plans shown on our pricing page, with a 7-day free trial and no lock-in. You own everything we create in your accounts.
Ownership matters more with photos than with most marketing assets. A library of real job photos takes months to build and is hard to replace. Keep it in company accounts, not on personal phones or an agency's drive, and make sure your staff agreements say that job photos belong to the company. Ask your lawyer about the wording.
About results and reporting
We don't promise leads, rankings or revenue. What we can show is what our HVAC marketing programmes have achieved for named clients on the results page, and exactly what we will measure for you.
For a photo programme, that means capture and consent rates, sets published, time from job to publication, Google profile activity and contacts from gallery pages. These are numbers you can check in your own folder and dashboards, without trusting our word.
About working across Canada
We work with HVAC companies in all 10 provinces and 3 territories, and we consult online by video call or in person. Your crews take the photos, the office shares them through a folder or your field-service app, and we handle selection, editing and publishing from Vancouver.
Regional differences are real but manageable. Quebec work needs French captions, alt text and consent wording. Atlantic galleries often centre on oil-to-heat-pump conversions, Prairie galleries on furnace replacements, and northern work needs extra care because small communities make homes easy to identify. The areas page covers each region.
About technicians and the office
The routine only works if it is easy for the people doing it. Technicians get a one-page field guide and a list of frames that fit natural pauses in the job, adding about three minutes per call. The office gets a 20-minute weekly review: pick the strongest sets, check consent, flag jobs with missing photos.
The most common worry we hear is that technicians will not bother. Some will not, at first. Short, specific weekly feedback ("great before shot, but the after was from the other side of the room") fixes most habits within a month, and capture rates tend to climb once crews see their work on the company's website.
Still deciding?
Start with the services overview to find your weakest point, or read about Ali and the group. Then call, text or email with a few recent job photos and your website link.