Before-and-after galleries that show homeowners real work

What a good project page contains

A good page answers a homeowner's questions in under a minute. Ours follow a fixed pattern so they stay consistent as the gallery grows.

• A plain title: "Mid-efficiency furnace replaced with a heat pump and gas backup, Red Deer, October 2026."
• The before frame: the old equipment in its space, with one sentence on the condition you found.
• The after frame: the same angle, same distance, same light where possible.
• Two or three detail shots: venting, line set, condensate routing, the thermostat, or the cleaned-up space.
• A short caption block: the problem, the solution, the job length, and anything unusual.
• A link to the matching service page on your site and a call to action.

What a page never contains: the customer's name, address, face or any personal item, unless they asked to be featured and agreed in writing.

Who this is for

Galleries suit companies that already capture usable paired photos, or that are about to start with our job-site photo system. They pay off most for high-consideration work, such as system replacements, boiler conversions and heat pump installs, where a homeowner researches for days before choosing.

They are less useful for emergency repair calls, where the buyer wants a fast answer more than a portfolio.

Captions that inform without overstating

The caption is where most galleries go wrong. It is tempting to write "cut this family's heating bill in half," but you rarely know that, and an unsupported savings claim is a misleading representation under Canada's Competition Act.

We write captions that stick to what the photos and job notes show:

• the equipment removed and installed, by type rather than invented specifications
• the reason for the job, as the homeowner described it
• the visible improvement: tidier venting, a cleared floor, a new drain line
• any environmental wording only where it can be backed up, in line with the Competition Bureau's guidance on environmental claims

Timeline and process

A first set of pages usually goes live within four weeks.

1. Week 1: pick six to ten candidate projects from your library and check that each has a recorded consent.
2. Week 2: edit images for exposure, crop and size; strip location data; draft captions.
3. Week 3: you review captions for accuracy; we build the pages and link them to service pages.
4. Week 4 onward: add two to four new projects a month from the weekly photo review.

How results are measured

We report on what the pages do, not on what photos supposedly cause.

• visits to project pages and the share that move on to a service page or a call
• calls, texts and emails that start from a gallery page, where your tracking allows it
• which job types attract the most views, which tells you what to photograph more often
• page speed for gallery pages on a phone connection

Mistakes to avoid

• Mismatched angles. If the before is a close-up and the after is a wide shot, the comparison means nothing.
• Thumbnails without words. A grid of images with no captions gives search engines and visitors nothing to work with.
• Missing alt text. Describe each image for screen-reader users: "New wall-mounted combi boiler with copper piping in a finished utility room."
• One giant gallery page. Separate pages per project are easier to share, link and update.
• Publishing before consent is confirmed. Check the job note first, every time.

Next steps

Galleries pair naturally with a Google Business Profile photo plan, because the same sets can feed both. Our guide to replacing stock photos shows how to retire generic images as real projects arrive. Pricing sits inside the plans on the pricing page.

Call, text or email with links to three of your recent installs, and we will show you how they would look as project pages.